Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

Question

Quizplus · Accepted Answer

While environmental friendliness may be one aspect of socially responsible marketing, it is not the only dimension. Socially responsible marketing encompasses a range of ethical and sustainable practices that prioritize the well-being of consumers, employees, communities, and the planet.

Socially Responsible Marketing Is Defined as a Strategic Effort by Firms