When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that
A)everyone is equal.
B)income in the United States has become more unevenly distributed.
C)everyone has been equally affected by the recession.
D)there is increasing purchasing power among lower-income groups.
E)middle-income consumers are quickly becoming upper-income consumers.

Question

Quizplus · Accepted Answer

Income distribution in the United States has become more uneven over time, affecting how different income groups are targeted and understood by marketers. This trend impacts consumer purchasing power and preferences, necessitating tailored marketing strategies.

When Considering Income as a Demographic Variable Affecting Marketing Efforts