Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups
A) will create inflationary expectations.
B) will disappear as ethnicity becomes a stronger cultural determinant.
C) creates opportunities to provide value to each group.
D) will vanish once the recession ends.
E) is attributable to technological expertise of immigrant groups.

Question

Quizplus · Accepted Answer

Astute marketers recognize that the increasing income disparity between upper- and lower-income groups creates opportunities to provide value to each group. The key is to understand the unique needs and preferences of each segment and tailor marketing efforts accordingly. This approach can lead to increased sales and customer loyalty among both high- and low-income consumers.

Astute Marketers Recognize That the Increasing Disparity of Income Between