In marketing,managers often face the choice of doing what is beneficial for them and possibly the firm in the short run and doing what is right and beneficial for the firm and society in the long run.

Question

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This statement is true. Sometimes, marketing decisions that benefit a firm in the short term may not be ethical or socially responsible, which can cause negative consequences for the firm in the long run. Therefore, managers need to consider the long-term implications of their decisions and make choices that benefit both the firm and society.

In Marketing,managers Often Face the Choice of Doing What Is