Taking steps to encourage customer loyalty is the focus of developing the macro strategy of _______ excellence.

Question

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Customer excellence focuses on creating a positive relationship between the business and its customers by offering superior customer service, building customer loyalty, and delivering an exceptional customer experience. Encouraging customer loyalty is a key component of this strategy. While the other options (operational, locational, product, and service) may also play a role in achieving overall business success, they are not specifically focused on fostering customer loyalty.

Taking Steps to Encourage Customer Loyalty Is the Focus of Developing