Even when large discount retailers enter a market,a few small,local retailers survive and prosper.These small retailers have probably developed a(n)________ that allows them to survive.
A) advertising campaign
B) plan to evaluate results
C) sustainable competitive advantage
D) set of performance metrics
E) SWOT analysis

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is a unique advantage that allows a business to compete successfully against its rivals and continue to grow and prosper over time. This allows small retailers to distinguish themselves from larger discount retailers and maintain a loyal customer base. Advertising, evaluating results, performance metrics, and SWOT analysis are all important tools for a business, but alone they may not be enough to sustain long-term success in the face of competition from larger retailers.

Even When Large Discount Retailers Enter a Market,a Few Small,local