Anita has gone to the same hair salon for the past 10 years.She believes that her stylist,the salon owner,does a better job of cutting and styling her hair than anyone else could.Other salons have opened closer to Anita's home,some offering more plush facilities or lower prices,but she isn't tempted to switch.Anita's attitude toward the salon is an example of

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Anita's attitude toward the salon reflects customer loyalty. She has been going there for 10 years and believes that her stylist does a better job than anyone else could, which suggests that she is committed to the salon and its staff. This reflects the essence of customer loyalty, which involves a customer's willingness to stay with a brand or company over time, despite the availability of other options. The other choices, such as sustainable competitive advantage, customer retention programs, SWOT analysis, and locational excellence, are not relevant to Anita's situation because they do not fully capture the idea of customer loyalty.

Anita Has Gone to the Same Hair Salon for the Past