Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people who care only about making a sale.When reading about the core aspects of marketing,Julia is relieved to see that in marketing
A) all parties to an exchange should be satisfied.
B) promotion is the most important consideration,followed by pricing decisions.
C) decisions are made regarding how a product is designed.
D) customers are not considered until the product is ready for sale.
E) distribution is controlled by customers.

Question

Quizplus · Accepted Answer

The core concept of marketing is that all parties involved in an exchange should be satisfied, which includes the customer, the company, and any other stakeholders. This means that the focus is not solely on making a sale, but rather on creating value for all parties involved. Choice B is incorrect because promotion and pricing are only two of the four Ps of marketing, which also include product and place (distribution). Choice C is partially correct, as decisions are made regarding how a product is designed, but this is only one aspect of product development in marketing. Choice D is incorrect because customers are considered throughout the entire marketing process, from product development to distribution and promotion. Choice E is incorrect because distribution is typically controlled by the company, not customers.

Julia Is Considering a Career in Marketing