The four Ps make up the marketing mix,which is the __________ set of activities that the firm uses to respond to the wants and needs of its target markets.
A) unpredictable
B) external
C) internal
D) controllable
E) global

Question

Quizplus · Accepted Answer

The marketing mix consists of four Ps: product, price, place (distribution), and promotion. These are controllable elements of the marketing strategy that a firm can use to respond to the needs and wants of its target market. While external factors such as economic conditions, competition, and laws and regulations may impact the marketing mix, the firm has control over how it uses the four Ps to reach its target market. Therefore, the best choice is D, controllable.

The Four Ps Make Up the Marketing Mix,which Is the __________