Christie has just started with a travel agency,and she has been offering clients and prospective clients a range of packaged tours.She is concerned because the commission she is earning on her sales is lower than she had hoped.Her colleague Peter,who has been with the agency for several years,is having a great deal of success by working closely with the clients,seeking their ideas,and building customized tour packages for each one based on their suggestions.Peter's approach is based on
A) transaction-oriented marketing.
B) premium pricing.
C) his seniority at the firm.
D) special incentives from tour operators.
E) value cocreation.

Question

Quizplus · Accepted Answer

Peter's approach of working closely with clients, seeking their ideas and building customized tour packages based on their suggestions is an example of value co-creation. This approach involves collaborating with customers to create a unique and personalized experience, which can result in higher customer satisfaction and potentially lead to repeat business and referrals. Transaction-oriented marketing (A) focuses on individual sales transactions rather than building relationships with customers. Premium pricing (B) refers to charging higher prices for goods or services, which is not mentioned as a part of Peter's approach. His seniority (C) and special incentives (D) are not mentioned as factors contributing to his success.

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