Which of the following explains why small businesses are generally more effective than large companies in specialty retailing?
A) Large companies generally lack the specialists that are needed in this area.
B) Specialty retail stores are generally located in small towns where large organizations tend not to compete.
C) The dollar size of the market is too small for large companies.
D) Specialty retailing requires a different organizational structure than is usually found in large companies.
E) None of these.
Correct Answer:
Verified
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