Yum Brands is expanding its Chinese presence into smaller cities like Yiyang and Zhengzhou because larger cities are saturated.This is an example of a(n)____ decision.
A)programmed
B)nonprogrammed
C)satisficing
D)rational
E)irrational

Question

Quizplus · Accepted Answer

This is a nonprogrammed decision because Yum Brands is expanding into new markets that are not part of their usual strategy of focusing on larger cities in China. This requires a more unique and specific approach to decision-making rather than following a pre-determined program or routine.

Yum Brands Is Expanding Its Chinese Presence into Smaller Cities