____ may explain why publishers are more likely to publish a children's book by a recognizable celebrity like Katie Couric than to consider a beautifully illustrated and written book by an unknown author.
A)Bounded rationality
B)Irrational decision making
C)Optimization
D)Feasibility
E)Means-end inversion

Question

Quizplus · Accepted Answer

Bounded rationality is the idea that in decision-making, people often choose the first option that satisfies their criteria, rather than exhaustively searching for the best option. In the case of publishers choosing to publish children's books, the recognizable name of a celebrity may quickly satisfy their criteria for a book that will sell well, rather than taking the time to consider lesser-known authors and their works.

____ May Explain Why Publishers Are More Likely to Publish