Southwest Airlines does not charge to check up to two bags,which is different than most airlines in the US.Southwest is attempting to retain loyalty among the specific group of customers.This is part of a(n)____ strategy.

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Southwest Airlines is attempting to retain loyalty among a specific group of customers by offering a differentiated service, which is not charging to check up to two bags. This is part of a focus strategy, which is a marketing strategy that focuses on a specific target market and develops products and services that meet the needs of that market.

Southwest Airlines Does Not Charge to Check Up to Two