When Chelsea Milling Company produces Jiffy Mixes and sells them inexpensively without spending one cent on advertising,it is pursuing a(n)____ strategy.

Question

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Chelsea Milling Company is pursuing an overall cost leadership strategy, as they are able to produce and sell their Jiffy Mixes inexpensively without spending any money on advertising. This allows them to offer their products at a lower price than their competitors, which attracts price-sensitive customers and creates a cost advantage for the company.

When Chelsea Milling Company Produces Jiffy Mixes and Sells Them