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There Are a Lot of Companies That Make Decorative Items

Question 47

Multiple Choice

There are a lot of companies that make decorative items for the home.Franklin Mint makes decorative gift items that it sells as collectibles.For instance,each decorator plate that is markets is given a number,and only a finite quantity of each plate is manufactured.By use of a(n) ____ strategy,Franklin Mint distinguishes itself from other companies that make decorative items for the home.


A) related diversification
B) focus
C) BCG
D) diversification
E) overall cost leadership

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