'Cultural myopia' refers to the firm's failure to understand host-country cultural differences that require different approaches to marketing and management.

Name: 'Cultural myopia' refers to the firm's failure to understand host-country cultural differences that require different approaches to marketing and management.
Brand: Quizplus
Rating: 4.9 (67 reviews)

Question

Quizplus · Accepted Answer

Cultural myopia refers to the failure to understand cultural differences in the host country, leading to inappropriate marketing and management strategies.

'Cultural Myopia' Refers to the Firm's Failure to Understand Host-Country