The effectiveness of a firm's international communication can be jeopardised by three potentially critical variables,namely:

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Cultural barriers refer to differences in language, values, customs, and beliefs that can hinder effective communication between individuals from different cultural backgrounds. Source effects refer to the impact of the sender of the message on its reception by the receiver, and noise levels refer to any interference that may distort or disrupt the message being transmitted. These three variables can all contribute to ineffective international communication if not properly addressed. The other options (A, B, and D) may also be important factors to consider, but they do not specifically relate to the challenges of cross-cultural communication.

The Effectiveness of a Firm's International Communication Can Be Jeopardised