For BMW,the two basic components of a customer's evaluation of a vehicle's attributes are:

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The two basic components of a customer's evaluation of a vehicle's attributes are the expectations the customer has before purchasing the vehicle and the actual experience of using the vehicle. This implies that the customer compares what they thought they would receive with what they actually received. Therefore, customers evaluate a product based on whether it met their expectations or exceeded them.

For BMW,the Two Basic Components of a Customer's Evaluation of a Vehicle's