If a company wanted to reach a large consumer audience and create a symbolic image or appeal for a new brand,which promotional mix element would probably be used?

Question

Quizplus · Accepted Answer

Advertising is the most effective promotional mix element when it comes to creating a symbolic image or appeal for a new brand and reaching a large consumer audience. Advertising allows companies to use various media channels such as television, radio, print, social media, and outdoor advertising to reach a mass market and create a brand image. It is also cost-effective when compared to personal selling, which is more suitable for a smaller target audience. Sales promotion and public relations are also effective, but they may not help create a brand image as effectively as advertising.

If a Company Wanted to Reach a Large Consumer Audience