Franchising is basically a specialised form of licensing in which the franchiser not only sells intangible property to the franchisee,but also insists that the franchisee agrees to abide by strict rules as to how it does business.
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Q3: Under a cross-licensing agreement,a firm might license
Q4: The optimal entry mode for firms depends
Q5: One of the main drawbacks for the
Q6: Turnkey projects are most common in the
Q7: The distinct disadvantages of _are the high
Q9: For novice exporters,it is wise to engage
Q10: A 'sunset' clause is an arrangement that
Q11: Franchising is similar to:
A)joint ventures
B)licensing.
C)strategic alliance.
D)contract manufacturing.
Q12: The two entry strategies that have a
Q13: A primary advantage of licensing is that
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