General Electric has shifted away from its traditionally preferred method of entering new markets via wholly owned subsidiaries to entering new markets through ________ with local firms for reasons of lowering risk and costs.

Question

Quizplus · Accepted Answer

General Electric has shifted to entering new markets through joint venture strategies with local firms to lower risk and costs, as joint ventures allow sharing of resources and risks with local partners.

General Electric Has Shifted Away from Its Traditionally Preferred Method