One of the principal risks with franchising is:
A)forging alliances partners.
B)to give control of a firm's technology to its partner(s).
C)a firm must bear the full capital costs and risks of setting up overseas operations.
D)quality control.

Question

Quizplus · Accepted Answer

Quality control is one of the principal risks in franchising because a franchisor cannot directly control how its brand and products are presented and perceived by customers at each franchise location. Franchisees may not adhere to the same standards as the franchisor, leading to inconsistent customer experiences and potential damage to the brand.

One of the Principal Risks with Franchising Is