In North America,companies such as Expedia,Priceline and Hotels.com operate a merchant model where the companies buy the hotel rooms at wholesale and then mark them up and sell them retail.Wotif.com on the other hand operates on different system known as a:

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Wotif.com operates on a commission-based model where they receive a commission for each booking made through their platform. This is different from the merchant model used by companies like Expedia and Hotels.com.

In North America,companies Such as Expedia,Priceline and Hotels