For managers in SMEs without any international experience in exporting,the best strategy to enter markets that are physically and economically close to the home market is said to be the:

Question

Quizplus · Accepted Answer

The best strategy for managers in SMEs without any international experience in exporting to enter markets that are physically and economically close to the home market is the low-risk strategy. This strategy involves exporting to neighboring countries or those with similar business environments, cultures, and language. This approach limits the risk associated with the investment while greatly easing the learning curve of international business practices.

For Managers in SMEs Without Any International Experience in Exporting,the