Bunnings established warehouse-style hardware stores that engaged in heavy advertising and price discounting.Because it was the first company to do so in Australia,it benefited from:

Question

Quizplus · Accepted Answer

Bunnings established a new and innovative way of retailing hardware goods, which differentiated it from other competitors in the market. By doing so, it gained a first-mover advantage and was able to capture a significant market share. Therefore, the correct choice is innovation.

Bunnings Established Warehouse-Style Hardware Stores That Engaged in Heavy Advertising