In establishing their credentials,companies such as McDonald's hamburgers,Samsung phones and Apple iPads apply the same basic formula worldwide,which is to:
A)standardise its product offerings,and then adapt to local conditions.
B)adapt its product offerings,and then standardise to local conditions.
C)outsource manufacturing to key suppliers.
D)open large warehouses under franchise agreement.

Question

Quizplus · Accepted Answer

Standardising product offerings allows for consistency in brand image and customer experience worldwide, which is crucial for building and maintaining a strong brand. However, adapting to local conditions, such as adjusting menu items to suit different tastes or incorporating cultural preferences into marketing campaigns, shows a willingness to understand and respect local cultures. This approach allows companies to balance global consistency with local relevance.

In Establishing Their Credentials,companies Such as McDonald's Hamburgers,Samsung Phones and Apple