When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the differences between countries in the structure of market segments and the existence of market segments that:

Question

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When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of two main issues: the differences between countries in the structure of market segments and the existence of segments that transcend national borders.

When Managers in an International Business Consider Market Segmentation in Foreign