When the retail sector is very concentrated
A)it is more expensive for the firm to make contact with each individual retailer.
B)it makes sense for the firm to deal directly with retailers,cutting out wholesalers.
C)a relatively large sales force is required to deal with retail the sector.
D)there are long channels of distribution.

Question

Quizplus · Accepted Answer

When the retail sector is very concentrated,it makes sense for the firm to deal directly with retailers,cutting out wholesalers.A relatively small sales force is required to deal with a concentrated retail sector,and the orders generated from each sales call can be large.

When the Retail Sector Is Very Concentrated