According to a study,Japanese consumers tended to rate Japanese products more favorably than U.S.products across multiple dimensions,even when independent analysis showed that they were actually inferior.This suggests that the consumer may use _____ as a cue when evaluating a product.
A)noise
B)country of origin
C)central tendency
D)push/pull strategy

Question

Quizplus · Accepted Answer

A subset of source effects is referred to as country of origin effects,or the extent to which the place of manufacturing influences product evaluations.Research suggests that the consumer may use country of origin as a cue when evaluating a product,particularly if he/she lacks more detailed knowledge of the product.

According to a Study,Japanese Consumers Tended to Rate Japanese Products