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Assume That Ford Has Decided to Develop a High-Performance,high-Quality Fuel

Question 111

Multiple Choice

Assume that Ford has decided to develop a high-performance,high-quality fuel injection system that no other competitor in the industry can match.Manufacture of these uniquely designed systems requires investments in equipment that can be used only for this purpose-it cannot be used to make fuel injection systems for any other auto firm.What is Ford likely to do in this scenario?


A) Enter into a licensing agreement
B) Develop the technology in-house
C) Outsource development of the technology
D) Sell the technology to competitors

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