Studies have shown that while small firms tend to be proactive about seeking opportunities for profitable exporting,systematically scanning foreign markets to see where the opportunities lie for leveraging their marketing skills in foreign countries,many large firms are very reactive.

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Studies have shown that while many large firms tend to be proactive about seeking opportunities for profitable exporting,systematically scanning foreign markets to find ways to leverage their technology,products,and marketing skills in foreign countries,many medium-sized and small firms are very reactive.

Studies Have Shown That While Small Firms Tend to Be