If the international business can offer a product that has been widely available in that market,the value of that product to consumers is likely to be much greater than if the international business offers a new product that satisfies an unmet need.

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If the international business can offer a product that has not been widely available in that market and that satisfies an unmet need,the value of that product to consumers is likely to be much greater than if the international business simply offers the same type of product that indigenous competitors and other foreign entrants are already offering.

If the International Business Can Offer a Product That Has