The risk-averse firm that enters a foreign market on a small scale may miss the chance to capture first-mover advantages.

Question

Quizplus · Accepted Answer

The lack of commitment associated with small-scale entry may make it more difficult for the small-scale entrant to build market share and to capture first-mover or early-mover advantages.The risk-averse firm that enters a foreign market on a small scale may limit its potential losses,but it may also miss the chance to capture first-mover advantages.

The Risk-Averse Firm That Enters a Foreign Market on a Small