Which of the following is a first-mover advantage?
A)Ability to create switching costs that tie customers into their products or services
B)Avoiding pioneering costs that a later entrant has to bear
C)Increased probability of surviving in a foreign market
D)Opportunity to observe and learn from the mistakes of other entrants

Question

Quizplus · Accepted Answer

Early entrants can create switching costs that tie customers into their products or services.Such switching costs make it difficult for later entrants to win business.

Which of the Following Is a First-Mover Advantage