If a firm is entering a market where there are already well-established incumbent enterprises,and where global competitors are also interested in establishing a presence,it may pay the firm to enter via a(n):
A)acquisition.
B)establishment of a new organization.
C)greenfield venture.
D)partly-owned subsidiary.

Question

Quizplus · Accepted Answer

If the firm is seeking to enter a market where there are already well-established incumbent enterprises,and where global competitors are also interested in establishing a presence,it may pay the firm to enter via an acquisition.In such circumstances,a greenfield venture may be too slow to establish a sizable presence.

If a Firm Is Entering a Market Where There Are