Firms that pursue a transnational strategy focus on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale,learning effects,and location economies.

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Firms that pursue a global standardization strategy focus on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale,learning effects,and location economies;that is,their strategic goal is to pursue a low-cost strategy on a global scale.

Firms That Pursue a Transnational Strategy Focus on Increasing Profitability