According to researchers,firms facing both strong cost pressures and strong pressures for local responsiveness should pursue a global standardization strategy.

Question

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When the firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness they should pursue a transnational strategy.Firms that pursue a transnational strategy are trying to simultaneously achieve low costs through location economies,economies of scale,and learning effects;differentiate their product offering across geographic markets to account for local differences;and foster a multidirectional flow of skills between different subsidiaries in the firm's global network of operations.

According to Researchers,firms Facing Both Strong Cost Pressures and Strong