The appropriateness of the strategy that a firm chooses to use in an international market varies with the extent of pressures for _____ and ______.

Question

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Firms may choose any of the four strategies: a global standardization strategy,a localization strategy,a transnational strategy,and an international strategy.The appropriateness of each strategy varies given the extent of pressures for cost reductions and local responsiveness.

The Appropriateness of the Strategy That a Firm Chooses to Use