Which strategy focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets?

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A localization strategy focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.Localization is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences,and where cost pressures are not too intense.By customizing the product offering to local demands,the firm increases the value of that product in the local market.

Which Strategy Focuses on Increasing Profitability by Customizing the Firm's