A(n)_____ strategy makes sense if a firm has a valuable core competence that indigenous competitors in foreign markets lack.

Question

Quizplus · Accepted Answer

The distinguishing feature of many firms pursuing an international strategy is that they are selling a product that serves universal needs,but they do not face significant competitors,and thus unlike firms pursuing a global standardization strategy,they are not confronted with pressures to reduce their cost structure.

A(n)_____ Strategy Makes Sense If a Firm Has a Valuable