Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents.As it served a universal need,this favorable position led Xerox to pursue a(n)_____ strategy.

Question

Quizplus · Accepted Answer

The distinguishing feature of many firms pursuing an international strategy is that they are selling a product that serves universal needs,but they do not face significant competitors,and thus unlike firms pursuing a global standardization strategy,they are not confronted with pressures to reduce their cost structure.

Xerox Had a Monopoly on Photocopiers for Several Years as the Technology