Which of the following involves granting a foreign entity the right to produce and sell the firm's product in return for a royalty fee on every unit sold?
A)Outsourcing
B)Exporting
C)Licensing
D)Product divestment

Question

Quizplus · Accepted Answer

Licensing involves granting a foreign entity (the licensee or franchisee)the right to produce and sell the firm's product in return for a royalty fee on every unit sold.

Which of the Following Involves Granting a Foreign Entity the Right