The ethics philosophy of naive immoralism demonstrates moral imperialism and a lack of cultural sensitivity.

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Naive immoralism asserts that if a manager of a multinational sees that firms from other nations are not following ethical norms in a host nation,that manager should not either.Such an approach does not demonstrate moral imperialism and a lack of cultural sensitivity,but embraces unethical norms in a society.

The Ethics Philosophy of Naive Immoralism Demonstrates Moral Imperialism and a Lack