Sunbeam Corporation used the English words for its "Mist-Stick" mist-producing hair curling iron when it entered the German market,only to discover after an expensive advertising campaign that "mist" means excrement in German.This blunder could have been avoided if:
A) Germans had made an effort to find out the meaning of the word in English.
B) the company had better educated its German customers.
C) the company had paid attention to the local language.
D) the company had engaged in more advertising and promotion.
Correct Answer:
Verified
Q100: Which of the following systems of ethics
Q101: Which one of Hofstede's cultural dimensions focused
Q102: Which of the following countries scores high
Q103: Members of _ cultures placed a premium
Q104: Making a circle with the thumb and
Q106: Which of the following is a criticism
Q107: When schools emphasize respect for others,obedience to
Q108: In societies where _ was emphasized,the ties
Q109: Chinese is the mother tongue of the
Q110: Recent trends in international business strongly indicate
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents