Which of the following statements best supports the claim that "greater uniformity replaces diversity" in the context of global markets?
A)Because of differences in business systems and legal regulations,companies have to customize their marketing strategies,product features,and operating practices to best match conditions in a particular country.
B)As rival global firms follow each other across countries,they bring with them their brand names,products,and marketing strategies from other national markets,thus creating homogeneity across markets.
C)Truly innovative companies succeed by developing products that serve specific needs of the local markets.
D)The volume of goods,services,and investment crossing national borders has expanded at a slower rate than world output for more than half a century.

Question

Quizplus · Accepted Answer

As firms follow each other around the world,they bring with them many of the assets that served them well in other national markets-including their products,operating strategies,marketing strategies,and brand names-creating some homogeneity across markets.Thus,greater uniformity replaces diversity.

Which of the Following Statements Best Supports the Claim That