Yield management is an effective tool that can be used to shape demand patterns.

Question

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Yield management is a pricing strategy that adjusts prices according to demand and supply to maximize revenue. By offering lower prices during off-peak periods, businesses can attract customers who might not be willing to pay regular prices during peak seasons. This can shape demand patterns and help businesses manage their inventory, pricing, and marketing strategies. Therefore, yield management is an effective tool for shaping demand patterns.

Yield Management Is an Effective Tool That Can Be Used