Which of the following terms best describes the ability of a company to deliver highly customized products and services to different customers around the world?

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to deliver highly customized products and services to different customers around the world. This is done by using flexible manufacturing processes, technology, and customer data to create unique products that meet individual customer needs. Customization and high customization are not specific enough terms, and global sourcing and outsourcing do not necessarily involve customization of products or services.

Which of the Following Terms Best Describes the Ability of a Company