Services often take the form of cycles of encounters involving face-to-face interactions.

Question

Quizplus · Accepted Answer

Services often involve cycles of encounters that require face-to-face interactions. This is especially true in industries like hospitality, healthcare, and personal services where customers expect to interact with service providers directly. However, with the emergence of digital technologies, some services are moving towards more remote and self-service formats.

Services Often Take the Form of Cycles of Encounters Involving