When a company seeks to match the benefits of a successful position while maintaining its existing position in offering customers a variety of differing services,what is this process called?
A)Operations capability analysis
B)Straddling
C)Order qualifier
D)Order winners
E)Inter-functional analysis

Question

Quizplus · Accepted Answer

This process is called straddling, where the company tries to offer benefits similar to a successful position while still maintaining its current position of offering varied services.

When a Company Seeks to Match the Benefits of a Successful